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2026 年度创作者招募开放中

成为全职游戏创作者

在抖音、B站和小红书发布游戏内容，与愿意为播放量付费的游戏厂商合作， 把你正在玩的游戏变成稳定收入。

立即申请 了解玩法

免费加入 · 大多数活动无粉丝门槛 · 每月结算

240+
注册创作者
10+
即将上线游戏
$10,000+
已发放创作者收益
玩法说明

做你热爱的事

从屏幕上的游戏，到账户里的收入，只有三步。

发现活动

浏览各类游戏厂商发布的活动，选择你真正想玩的游戏。

  • 按品类、收益单价和平台筛选
  • 参与前就能看到每千次播放的单价
  • 大多数活动附赠免费游戏激活码
$13 / 千次
$17 / 千次
$8 / 千次

用你自己的方式创作

不用照本宣科，你的剪辑和你的观众才是重点。

  • 发布到抖音、B站和小红书
  • 每个活动都有简单清晰的内容规范
  • 你创作的一切，版权完全归你
抖音B站小红书

获得厂商奖励

系统自动追踪你已绑定账号的播放量，收益按月固定结算。

  • 播放量自动统计，无需手动截图上报
  • 支持微信、支付宝或银行卡结算
  • 同一个月可以同时参与多个活动
二月结算
$9,120
已到账
41.2万播放
19.8万播放
73.3万播放
活动广场

发现活动 示例

每个活动都写明总预算、已发放金额和每千次播放的单价，参与前一切都是透明的。

更多游戏厂商活动持续上线
内容形式

竖屏、短、贴合信息流 示例

活动内容按投放平台来做：竖屏拍摄、节奏紧凑，从你自己的账号发布。下面是示例短片。

示例
示例
示例

同一条内容发布到 Douyin Bilibili Rednote

创作者工具

升级你的创作流程

把账号当成事业来经营，你需要的一切都已内置在 NIWO。

内容日历

在一个界面里安排每条内容和截止时间，这一周不会再有遗漏。

立即申请 →

主页链接

一个轻量的创作者主页，展示你的账号、报价和代表作，随时可以给厂商看。

立即申请 →

媒体资料包

自动生成媒体资料包，数据实时取自你绑定的账号。

立即申请 →

定时发布 即将上线

剪辑一次即可排期，按各平台最佳时间自动发布到抖音、B站和小红书。

加入等候名单 →
社区

加入创作者社区

每天都有大量游戏创作者在这里交流剪辑思路、平台情报和成果。

找人一起做

在 NIWO 社群里找到搭档和剪辑师。

向高手学习

每周复盘：当下真正能跑出流量的内容是什么。

晒出你的成绩

晒收益、晒播放量，成果频道每天都很热闹。

FAQ

常见问题

还有疑问？给我们发邮件，会有真人回复你。

追随你的热爱

成为 NIWO 创作者

申请大约需要两分钟，多数创作者会在 48 小时内收到回复。

立即申请
Your bridge to Chinese gaming creators

Reach players where
China actually watches games

NIWO connects international studios with vetted creators on Douyin, Bilibili and Rednote, and charges you on views delivered — not a retainer paid up front.

Apply for Studio Access See Pricing

No subscription · No setup fee · No minimum commitment to open an account

240+
Vetted creators on the platform
10+
Games in the pipeline
$10,000+
Paid out to creators
A campaign, end to end

Your game. Endless creators. You pay for views.

You post the campaign Set a budget and a rate per 1,000 views, add your build and guidelines.
Creators pick it up Vetted creators on Douyin, Bilibili and Rednote opt in and make content in their own style.
Views land and get verified Every submission is reviewed. Payouts are computed from verified views, never a creator's own claim.
You pay for what was delivered Spend comes out of your budget at your rate, capped per video. Nothing up front.
Verified views
0
Spend at $2 / 1K
$0.00
0%
A different internet

The Chinese internet is a different ecosystem.

Google, YouTube, Instagram, TikTok and Discord are unreachable or unreliable inside China — your existing creator relationships and ad accounts don't carry over. Closing that gap takes more than a translated store page: it takes visibility where Chinese players actually are.

Douyin

China's short-form discovery engine — the platform TikTok was built from. Where a game goes from unknown to trending overnight.

Bilibili

The home of hardcore gaming culture — long-form reviews and a running danmaku conversation. Where a game's depth gets proven out.

Rednote

Search-first, word-of-mouth discovery — closer to a review site than a feed. Where trust in a new game gets built.

The format

Vertical, short, and native to the feed

Campaign clips are made for the platform they run on — shot vertical, cut tight, subtitled in Chinese, and posted from the creator’s own account.

Sample
Sample
Sample

Creators post the same cut to Douyin Bilibili Rednote

What NIWO handles for you

  • Creators already native to Douyin, Bilibili and Rednote — not accounts opened for the occasion
  • View tracking and payouts inside platforms your existing tools can't reach
  • Guidelines translated for the platform, not just the language

What you don't need

  • A local office, a Mandarin-speaking hire, or an agency retainer
  • Existing accounts on Douyin, Bilibili or Rednote — creators post from their own
  • Guesswork about what performs — creators know their platform's culture
Why studios start here

Free to open. You only pay for results.

Opening a studio account costs nothing and commits you to nothing — the full platform is yours before you spend a cent.

Pay per 1,000 views

You set the rate. A creator only earns when their video gets watched, so spend maps directly to reach — not to a guess about follower count.

Your budget is a hard cap

Set the ceiling at launch. Payouts stop the moment it's reached, and anything unspent stays with you.

Vetted creators only

Every creator is reviewed before joining a campaign, so you're not sorting through cold inbound.

Real numbers, not screenshots

Views, submissions, CPM and engagement update automatically. Export to CSV whenever finance asks.

What you pay for

  • Qualifying views delivered on published videos
  • A platform fee, a percentage of that spend
  • Optional extras you choose, like managed campaign strategy

What you never pay for

  • Opening an account or keeping it open
  • Seats for your team, or extra games in your library
  • Videos that never went live, or budget you didn't use
  • Minimum spend just to keep access to the dashboard
How it works

Live in minutes. Not weeks.

1

Launch a campaign

Add your game, set a budget and rate per 1,000 views, upload clips and write guidelines. NIWO handles distribution, tracking and payouts from there.

2

Creators opt in

Your campaign appears to creators whose audience already plays similar games. They apply, get a key, and make the video their way.

3

Watch it compound

Views, spend and CPM update in real time. Approve submissions, message creators, and export results when the campaign closes.

Inside your free account

Everything unlocked from day one

The dashboard isn't gated behind a plan — browse creators, model a budget and draft a campaign before committing any spend.

  • Campaign dashboardEvery campaign's views, submissions and budget burn on one screen.
  • Automatic view trackingPulled from linked accounts — no manual reporting.
  • Key distributionUpload a key pool once and hand keys out from inside the campaign.
  • Unlimited team seatsInvite marketing, community and finance at no extra cost.
  • CSV exportPull submissions, earnings and views straight into your own reporting.
Views
249k
Budget used
49.7%
CPM
$2
Eff. CPM
$1.59
Campaign views · last 7 days
Pricing

One fee. Taken from campaign spend.

No licence, no seat cost, no annual contract — the fee is a percentage of what you spend on views, and it drops as you scale.

Most studios

Self-Service

Run it yourself, with the full platform behind you.

25% fee on $5k–$10k spend

Drops to 20% once campaign spend passes $10k.

  • Unlimited campaigns and games
  • Access to every handpicked creator
  • Full analytics dashboard and CSV export
  • Automated view tracking and creator payouts
  • Private Discord support channel
Apply for Studio Access
Full service

Premium

For launches where the campaign has to land.

$25k+ campaign budget

Custom fee, quoted against scope and timeline.

  • Everything in Self-Service
  • Campaign strategy built with our team
  • A dedicated account manager
  • Priority creator matching for your genre
  • Reporting shaped around your KPIs
Book a Demo

What a campaign actually costs

Drag to model it, based on a $2 rate per 1,000 views (you set your own).

Views delivered
4M
Paid to creators
$8,000
Platform fee
$2,000
Your total
$10,000

Effective cost per 1,000 views: $2.50 — you're only invoiced for views that land.

Studio FAQ

Questions before you apply

Get started

Open a studio account free

Browse creators, model a budget and build a draft campaign before you spend anything. Most studios are approved within two business days.

Apply for Studio Access Review Pricing